Live Selling on Nairel — What It Is and How It Works
What Live Selling Is
Instead of posting a static photo and waiting for someone to find it, you go live. You show your products on camera. People watch, ask questions, and buy — all in real time.
In Asia, this is already massive. In the UK, it's just starting. We built it into Nairel because we think it's genuinely better for certain types of selling.
How It Works on Nairel
Go Live
Set up a room — give it a title, add the products you want to feature, and hit go live. You can stream from your phone or computer. No special equipment needed.Show and Tell
Hold up the item. Show the details. Talk about it. Answer questions in the chat. People can see exactly what they're getting — no more "is there a mark on the back?" messages.Live Auctions
Start an auction during your stream. Buyers bid in real time. There's snipe protection built in, so last-second bidding wars play out properly. It's genuinely exciting to watch.Drops
Release a limited item during your live session. First come, first served. It creates a reason for people to tune in and stay.Who This Is For
Not everyone. And that's fine.
But if you sell vintage clothing and want people to see the fabric and fit — live works. If you sell electronics and want to prove something turns on and works — live works. If you make art and want to show your process — live works. If you have collectibles and want to build excitement around a rare find — live really works.
It's also just fun. Selling doesn't have to be transactional. Sometimes the best sales happen through conversation.
What You Need
- A Nairel seller account (free)
- A phone or laptop with a camera
- Something to sell
- That's it
The Honest Take
Live commerce is still early in the UK. The audiences are small right now. But the sellers who start building a live presence now will have a real advantage when it takes off — and we genuinely believe it will.
Have a look around. See if it's useful. We'd love to know what you think.